COP15: The IT industry Call for Action to Mitigate Climate Change

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COP15: The IT industry Call for Action to Mitigate Climate Change

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Microsoft and other industry leaders participated in a Green IT Panel on December 11th, 2009. Below is the statement resulting from this debate.

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The Danish IT Industry Association hosted a Green IT Debate where seven of the world’s leading IT companies called for action to mitigate climate change at the UN Climate Summit in Copenhagen

clip_image001At the halfway mark of the UN climate summit in Copenhagen the Danish IT Industry Association organized a Green IT panel Debate with Cisco, Dell, Fujitsu, HP, Intel, Konica Minolta, Microsoft to discuss the role and promise of technology in tackling climate change as well as the responsibility they each have assumed to minimize the carbon footprint within the IT industry.

The debate highlighted the importance of the IT industry in mitigating climate change by offering new solutions to sectors, including transportation and construction where smart technology has real potential to lower carbon emissions.

The panel discussed the value of developing smart grid technology within electrical grids to ensure that power is not wasted, and the role of IT in finding effective means of long distance communications. For example, telepresence, or teleconferencing, technology that can lower carbon emissions by reducing business travel.

The panelists acknowledged their role as providers and developers of energy-efficient IT solutions. They also called for governments to recognize and reward innovation and research in the IT sector to fast track the development and uptake of new IT driven energy and climate friendly solutions.

The companies also pledged to lower their own carbon footprints by driving efficiencies through their own operations and by continuing to provide energy-efficient technologies to their customers.

The participating companies offered the following pledge at today’s discussion:

“The responsibility to mitigate climate change lies with all of us. We should not wait for a global agreement to start making positive changes in our organizations. Thus, Cisco, Dell, Fujitsu, HP, Intel, Konica Minolta and Microsoft are committed to efficiency in our own operations and to developing energy-efficient products and services for our customers. In addition, we urge the world’s governments to implement measures that facilitate the development and uptake of smart technologies to ensure the efficiencies offered by IT can be realized. We need to start now.”

Quotations, Calls for Action by the Panelists

Microsoft

Rob Bernard Chief Environmental Strategist, Microsoft

“As the world’s leading software maker, Microsoft is committed to delivering software and technology innovation that helps people and organizations around the world improve the environment.  We are creating technology that is helping our economy become more energy efficient, and enables individuals, businesses, and governments to understand their environmental impact and reduce their energy use. We're developing technologies that let people monitor and improve their use of limited resources like energy and water. We're also supporting government policies that promote energy efficiency, incentivize research, and help create "green" technology and jobs.  Additionally, we have established a a goal to reduce our carbon emissions per unit of revenue by at least 30 percent compared with 2007 levels by 2012.Steps we’ll take to achieve this include improving energy efficiency in our buildings and operations, reducing air travel, and increasing our use of renewable energy.” Explains Rob Bernard, Chief Environmental Strategist Microsoft

Microsoft call to action

Rob Bernard argues that governments need to lead the way towards greater energy efficiency: ”Governments can help save energy by applying power management and virtualization technologies in  their IT infrastructure and promoting telework. These initiatives can yield significant cost savings and efficiency gains while demonstrating best practices and helping build the market for technologies that reduce energy use.”


Cisco

Laura K. Ipsen Senior Vice President and General Manager, Smart Grid Cisco

“At Cisco, we believe that technology has the power to transform how the world manages its energy and environmental challenges.  We are implementing that vision by using innovation and technology to reduce our own carbon footprint by 25% by 2012 as well as to enable smart buildings, smart grids, and smart cities that will help reduce emissions globally.” Says Laura K. Ipsen Senior Vice President and General Manager, for Smart Grid at Cisco and Co-Chair of Cisco’s EcoBoard.

“A great example of innovation is Cisco’s TelePresence technology which connects people, anywhere around the world, via ultra-high-definition video.  In the two years we’ve used TelePresence, we have reduced our travel over 50% and reduced our overall emissions by approximately 8%.  We believe that TelePresence has the potential to transform everything from education to healthcare, and even help break the climate deadlock. TelePresence will bring remote delegates to COP15 without increasing its carbon footprint and supporting vital face-to-face negotiations to reach an emissions reduction agreement this year or even next year, if needed.”


Dell

Mark Newton, Chief Environmental Strategist, Dell

“Dell has adopted a three-pronged strategy to maintain carbon neutrality in our operations,” said Mark Newton, Chief Environmental Strategist at Dell. “We start by constantly making our operations more energy-efficient. The energy we’ll save in 2009, and annually after that, as a result of facility upgrades, power management strategies and IT efficiency solutions could power 4,000 average American homes for a year. Next, we purchase renewable energy wherever we can. More than 35 percent of Dell electricity consumption in the U.S. comes from renewable sources, with a global average of 26 percent. Finally, we offset our remaining impacts through renewable energy investments and forest stewardship projects.”

“And we’re not stopping there,” Newton said. “We’ve committed to, by 2015, further reduce green house gas emissions from our operations by 40 percent over 2007 levels.”

Dell Call for Action

“We all have a responsibility to set and achieve climate goals and to influence others to do the same. By driving change in our own organization and helping our suppliers, customers and partners do the same; we can make a low carbon economy a reality. At Dell, we’re able to grow our business while at the same time reducing our carbon. We aim to serve as a best practice for our customers and partners to follow, and we’ll work closely with our stakeholder networks to help them meet their carbon goals.”


Fujitsu

Glen Koskela Chief Technology Officer, Nordic Region and Technology Strategist, Fujitsu

“Fujitsu’s vision is to achieve a low carbon energy future through energy-efficient ICT equipment and datacenters, systematic reforms in business and information processes, structural changes to more environmentally conscious markets, and innovative green ICT solutions. As well as reducing the environmental load that our own company imposes, the mainstays of our contributions will be the provision of green ICT solutions that reduce environmental footprint and the impact of ICT itself across the society as a whole.” Says Glen Koskela, Chief Technology Officer, Nordic Region and Technology Strategist at Fujitsu,

And Glen Koskela continues” For instance Fujitsu’s eco-friendly ICT infrastructure products and outsourcing services, with world's first 0-Watt displays for zero standby emissions and datacenter energy consumption virtualization technology, and our green ICT solutions to medical records, logistic traffic control as well as for back-office administrative operations contribute to reducing environmental burdens.”

Fujitsu pledge and call for action

“At Fujitsu we aim to achieve a cumulative reduction in worldwide CO2 emissions of more than 15 million tons over the four-year period from (fiscal) 2009 through (fiscal) 2012. We will reach this goal by among other things innovating and implementing energy efficient ICT solutions.” explains Glen Koskela.

In addition Glen Koskela underlines that; “No single initiative alone or even a few activities in total will be sufficient. All applications of ICT for private use, to commercial ends, or in public institutions should comply with moral and environmental obligations. By making every activity green, ICT can make a significant contribution to reducing society's environmental load at homes, in the offices, in business operations and in public services.”

 

HP

Engelina Jaspers, Vice President of Environmental Sustainability, HP

Engelina Jaspers, Vice President of Environmental Sustainability at HP, says “HP is committed to reducing the carbon footprint of IT, including the reduction of HP’s own operational footprint, global supply chain footprint, as well as the footprint of its customers using HP products and services. We have also committed to reducing GHG emissions of HP’s operations by 20% below 2005 by 2013.

With regards to consumers, HP’s Jaspers says “Our goal is to reduce the total energy consumption of HP products sold by 40% below 2005 by 2011 across HP’s entire portfolio, including PCs, printers and servers.”

HP Call for Action

Engelina Jaspers, Vice President of Environmental Sustainability at HP, also encourages “governments to leverage the potential of information technology and innovation to transform the economy to low-carbon as part of the negotiations at the UN Climate Change Conference in Copenhagen and beyond.”


Intel

Lorie Wigle General Manager, Eco-Technology Program Office, INTEL CORPORATION

Lorie Wigle General Manager, Eco-Technology Program Office at INTEL explains that:  “Continuing to drive Moore’s law, we are substantially improving the performance of our processors, per watt, with each new generation. Intel is on track to deliver its target to reduce its carbon and energy footprint, by cutting greenhouse gas emissions by 30% per unit of production between 2004 and 2010. ”

“Intel formed the Intel Open Energy Initiative which has a focus on promoting open standards to enable smarter energy delivery. This will include integration of renewable energy sources, smart grids, smart buildings and improve consumers access to information about their personal energy use.   To that end our Intel Labs researchers are exploring novel sensing, computation, communication and energy storage technologies creating self-sustaining, easy to use, affordable and secure smart microgrids.”  

Intel Call for action

Lorie Wigle General Manager, Eco-Technology Program Office at Intel underlines:  “Governments need to implement policies that stimulate and unleash the full potential of innovation to tackle climate change.”


Konica Minolta

Ken Osuga Vice President, Business Operations, Konica Minolta Business Solutions Europe GmbH

“Konica Minolta has two overriding goals with its environmental and climate policies”, explains Ken Osuga, Vice President, Konica Minolta Business Solutions Europe and continues. “First of all we want to lower our own carbon footprint by implementing energy efficient procedures at our production and research and development facilities globally. And in fact we have succeeded in lowering our own carbon emission with 27 % from the fiscal year 2000 to the fiscal year of 2008 and we will continue to seek further reductions in our carbon footprint.”

“Secondly” says Ken Osuga “At Konica Minolta we believe that we can contribute to the overall carbon reduction within business by developing and releasing energy savings products, that can significantly lower the carbon footprint of our customers. Also we are offering less paper solutions to save forest resources. We put our committed target to reduce CO2 emissions by 20% through the life cycle of products in 2015 compared with 2005.”

Konica Minolta Call for action

“ICT industry does not have any border between the nations. Actions against global warming and mitigation of climate change should be taken in harmonized way.” Says Ken Osuga, Vice President, Konica Minolta Business Solutions Europe.

He continues “Governments should also act harmonized as a global family, to set practical cooperation programs and to invest effective environmental activities, even making incentives to the Companies who contribute to reduce carbon footprint.”

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