Customer Story: Daimler Uses Cloud to Deliver Internet Services for Electric Cars

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Customer Story: Daimler Uses Cloud to Deliver Internet Services for Electric Cars

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Germany-based Daimler, a leading manufacturer of premium passenger cars (Mercedes-Benz) and commercial vehicles, released its ‘smart fortwo’ battery-electric car to customers in 2009. To help support the customer experience, Daimler used Microsoft’s Windows Azure cloud platform and other Microsoft technology, including Bing Maps, to create an Internet service for the smart fortwo that allows customers to access electricity charging data from any browser on an Internet-connected device, such as their home computer or mobile phone.

By using Windows Azure, Daimler and developers from Microsoft Germany worked together to develop the application for the electric car in just three months. The application provides relevant data about the car and its electricity charge state. Through Bing Maps, drivers can find public charge spots for their cars which help drivers to plan trips and alleviates the fear that they won’t be able to charge their vehicle en route to a destination.

Per Daimler, demand for these electric vehicles has exceeded all expectations. As more vehicles are sold and demand increases, Windows Azure is allowing Daimler to develop and test new features for their electric car Internet service locally and then deploy them to production quickly. This is particularly important to the company, as it releases new features at least once a month based on the feedback it receives from drivers in the test market.

To learn more about Daimler’s use of Azure, read the case study.

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