The New Energy Consumer

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The Official Blog of Microsoft's
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The New Energy Consumer

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Our friends over at Accenture have recently released new research focused on the “new energy consumer.” The research examines the role that “smart technologies” are playing in enabling a marketplace for in-home consumer technologies, demand-side management programs and related support services.

Revealing the Values of the New Energy Consumer,” a survey of 10,199 people in 18 countries, found that 73 percent of consumers would consider buying electricity, energy efficiency products and related services from companies other than traditional energy providers.  The 2011 study findings highlight the underlying values of the energy consumer, and provide actionable and fresh insights in the following areas:

· Consumers are willing to consider non-traditional providers for energy and related products, services, and advice

· Savings on the electricity bill will alone not drive adoption of energy management programs

· A wide array of consumer preferences drive the need for differentiated offers and propositions

· Consumers have a range of non-traditional values and preferences

· Energy consumers are consumers first—they will seek energy-related products and services from the providers that can offer the most value

· Consumer centricity, the need for customized options and technology, convenience, engagement, education, are here and now. 

The full reports and additional materials are available on

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