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As regular readers of this blog know, Microsoft’s adoption of our carbon neutrality commitment and the creation of an internal carbon fee are helping drive an increase in our purchase of renewable energy and carbon offsets. Earlier this year, the U.S. Environmental Protection Agency recognized us for our leadership in purchasing nearly 1.9 billion kWh of green power. In addition to our green power purchases, we seek to drive research breakthroughs that will enable us and others in our industry to increase our use of renewable energy. We and our business partners are also working with an increasing number of customers in the renewable energy space to use the power of cloud computing to help them grow their business.
As irregular weather patterns spur debate on the negative implications of climate change, consumers and companies alike are thinking critically about what can be done to slow its effects. Corporations are responding to consumers’ increased environmental awareness, and many of the solutions they’re putting in place—from more sustainable manufacturing methods to greater purchases of renewable energy—rely in one form or another on technological innovation. Read on to learn more about how consumer trends and innovation are reaching a tipping point toward more sustainable solutions.