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As a consumer, what do you consider before making a purchase? According to new research by Cone Communications, 71 percent of Americans take environmental impact of the product into account. This is an increase from even four years ago when only 66 percent of Americans considered the environment before making a purchase. What’s more, Good.Must.Grow, a self-proclaimed socially responsible marketing agency, released some statistics on consumer behavior this week, finding that 60 percent of respondents also prefer to buy goods from socially-responsible companies. Read on to learn more about the influence corporate social and environmental responsibility has on consumer purchasing.
From operations to products, Microsoft is committed to driving responsible environmental leadership around the world. Our Las Colinas Campus in Irving, Texas, recently won the 2012 North Texas Corporate Recycling Association’s Green Award, joining our Redmond campus and offices worldwide in being recognized for efforts to reduce waste.
For the past two years, the Dallas-area campus has kept more than 12,000 tons of solid waste out of the local landfill. Behind these efforts has been the introduction of campus-wide organic composting containers in break rooms and cafés.
We often hear about solar and wind energy, but what other innovative renewable energy ideas are out there? How about research to turn carbon dioxide found in the atmosphere into useful industrial products such as fuel and chemicals or wave energy that can compete on cost with wind energy? Read on to learn more on how researchers and private-sector companies are investing in innovative energy sources to help build the next generation of renewable energy.
To be successful in today’s market, businesses must be efficient. From managing paperwork to managing inventory, efficiency at all levels of business has an effect on the bottom line. At Microsoft, we’re constantly adapting to remain a leading technology company, and that is why we’re proud to support Anywhere Working— a United Kingdom-based group initiative that has called attention to the role flexible working plays in efficiency. Along with the benefits of increased productivity and employee wellbeing, flexible working can also support businesses’ environmental sustainability efforts.
A couple of weeks ago I returned from an energizing two days at The Green Grid (TGG) Forum 2013. TGG Forum is a yearly event for TGG members and non-members to network and learn about the latest projects that The Green Grid membership is working on. This year, I was honored and excited to present the second day morning keynote on “Engaging the Missing Link in IT Resource Efficiency” – namely, developers! This is a relatively new focus for the Green Grid, and it was encouraging to see the enthusiasm this topic generated.
A key take away from my keynote was that...