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Today Microsoft is announcing a public-private collaboration that will deliver low-cost, off-the-grid wireless broadband access to previously unserved locations in rural Kenya—and will do it with the help of solar power.
To deliver broadband to rural locations, the project taps into unused portions of wireless spectrum in the television frequency band—it turns out these so-called “white spaces” are a perfect fit for broadband. Microsoft is delivering broadband access—which will serve a healthcare clinic, schools, a library, and government offices—in collaboration with the Kenyan Ministry of Information and Communications, Kenyan internet service provider Indigo and U.S.-based wireless startup Adaptrum. The project will provide wireless broadband to more than 6,000 people who currently don’t have online access. It’s all part of a broad effort called the Microsoft 4Afrika Initiative unveiled today, which you can read more about here.
As a consumer, what do you consider before making a purchase? According to new research by Cone Communications, 71 percent of Americans take environmental impact of the product into account. This is an increase from even four years ago when only 66 percent of Americans considered the environment before making a purchase. What’s more, Good.Must.Grow, a self-proclaimed socially responsible marketing agency, released some statistics on consumer behavior this week, finding that 60 percent of respondents also prefer to buy goods from socially-responsible companies. Read on to learn more about the influence corporate social and environmental responsibility has on consumer purchasing.