Today we are announcing the release of the Microsoft Codename “Social Analytics” Lab. As the popularity of the social web continues to grow it has become increasingly important for businesses to keep their finger on the pulse of the social web. Social information provides businesses with new insights, and the social web provides a means to connect with customers and respond quickly to customer concerns or comments.

Microsoft Codename "Social Analytics" Lab is an experimental cloud service that provides an API enabling developers to easily integrate relevant social web information into business applications. Also included is a simple browsing application to view the social stream and the kind of analytics that can be constructed and integrated in your application.

You can get started with “Social Analytics” by exploring the social data available via the browsing application. With this first lab release, the data available is limited to two topics (“Windows 8” and “Bill Gates”). Future releases will allow you to define your own topic(s) of interest. The data in “Social Analytics” includes top social sources like Twitter, Facebook, blogs and forums. It has also been automatically enriched to tie conversations together across sources, and to assess sentiment.

Once you’re familiar with the data you’ve chosen, you can then use our API (based on the Open Data Protocol) to bring that social data directly into your own application.

Do you want to learn more about the Microsoft Codename “Social Analytics” Lab? Get started today, or for more information visit our official homepage, connect with us in our forums and stay tuned to our product blog for future updates.