There are separate launch events targeted for IT Pros, Developers and IT Leaders.  Get a free copy of Windows 7 and other good swag. 

Boston Oct 5th
Trifecta Launch http://www.microsoft.com/business/thenewefficiency/Boston/default.aspx
Developers: https://microsoft.crgevents.com/TheNewEfficiency/TechnicalBriefing_Boston/Register/Entry/DEV.aspx
IT Pro: https://microsoft.crgevents.com/TheNewEfficiency/TechnicalBriefing_Boston/Register/Entry/ITPRO.aspx

Boston Oct 6th
The New Efficiencies
IT Leaders: https://microsoft.crgevents.com/TheNewEfficiency/TDMBriefings_Boston/Default.aspx

Hartford Oct 6th
The New Efficiencies
IT Leaders:
https://microsoft.crgevents.com/TheNewEfficiency/TDMBriefings_Hartford/Default.aspx