It’s called “Business Case for Better Software Practices”; click here for more information and to register.
Steve, as you probably know, is the author of Code Complete (Microsoft Press, 2004). Here's his fuller bio:
Steve McConnell is a renowned thought leader on software development best practices. He is the author of several best-selling books, including the highly influential, Code Complete, often cited as the most popular software development book of all time. His books have sold more than one million copies overall and have been translated into 20 languages. Steve founded Construx in 1996 to help companies apply proven best practices to their software development. In his role as CEO and Chief Software Engineer, Steve teaches classes, writes books and articles, and oversees software engineering practices.