Marketers are using cloud computing to deploy a range of tools and services to run modern marketing campaigns. Microsoft’s Matt Ballantine discusses how these marketing Change Agents are driving innovation in this Guardian piece:
The emergence and influence of marketing change agents in business
Are you a marketing Change Agent? How do you work with Change Agents in your marketing department?
If so, you can also get involved in the debate on Twitter using the #cloudchangeagents tag and read the Change Agent Report here: www.microsoft.co.uk/changeagents