Enterprises can now generate, capture, and buy large volumes of data from a variety of sources and then use analytical methods to gain business insight, support business processes, improve competitive advantage, and generate profit. The convergence of data availability and analytical innovation is commonly referred to as Big Data, and many organisations are now starting to use it to produce insights that are relevant to tactical and strategic business issues.

However, more often than not the use of Big Data starts with a lab approach in IT departments that is driven by the eagerness of IT staff to examine and understand the latest cutting edge technology. Download this white paper and read how to obtain real business value out of investments in Big Data, a strategic approach is required to join technical possibilities with business goals.

Achim Granzen, Architect, Microsoft Services