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  • Blog Post: Choice: The new currency of commerce

    The balance of retail power is shifting. The internet has revolutionised the relationship between customers and brands and recast the classic retail model in a new, dynamic, digital light. The old world of retailers selling to customers via physical stores no longer exists in isolation. Today there are...
  • Blog Post: The Times, They Are A-Changin’ – the organisational love/hate relationship with social media

    Recently I watched a video of O2’s Ronan Dunne talking about how he, as a CEO, joined Twitter and why it’s now so important to his company’s relationship with customers. It raises some interesting questions around when and where it’s appropriate to use social media in an organisation...
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