Depending on the research you read, between 40% and 60% of consumers use the internet to find information on health. As I am sure you have experienced, most search engines overloaded you with information (the ‘10 blue links per page’ syndrome) and you never quite know whether the information comes from reputable sources. Microsoft has used the health search design principles that Medstory (the Health Search Engine we purchased0 in Bing. When you search for Health info on Bing, it provides the headings for the most common themes it brings back in the hits in a list of topics. It also preferences reputable sources over popular sources.

There is a great TV ad screening in the US at present that explains (not so subtly) the information overload of current search engines that Bing is designed to overcome. Enjoy …

video