Tonight, at the opening keynote of the 2010 International CES, we’re excited to announce Mediaroom 2.0, a major update of Microsoft’s award-winning TV software and services platform.

Mediaroom 2.0 enables TV service operators to deploy the Mediaroom platform as an ‘entertainment cloud,’ bringing their premium TV services to more subscribers than ever before, across more screens, with more content. This will allow our operator customers to expand the reach and scope of their TV services with a single platform. The many enhancements in Mediaroom 2.0 include:

More screens – Mediaroom 2.0 enables TV/video services to be enjoyed on a range of screens, including the TV via set top box, Xbox 360, Windows 7 PCs via Windows Media Center, popular Web browsers for Windows PCs and Macs, and in the future on compatible smartphones.

More customers – TV/video services powered by Mediaroom 2.0 can be delivered to any broadband consumer, not just to customers on a managed-QoS IPTV network. Support for key technologies such as IIS Smooth Streaming and Silverlight enables the delivery of the best possible viewing experience over varying network capabilities and conditions.

More content – With Mediaroom 2.0, operators can bring together live and on demand TV with externally hosted content from Internet TV partners and other Internet-based content sources, all in one place with a consistent, easy to use interface. A new, highly visual, on-demand storefront is designed to drive subscriber usage and satisfaction by providing a richly visual browsing, discovery and playback experience. Support for playback of content protected with PlayReady, Microsoft’s advanced content access and protection technology, creates further opportunity for content to be delivered and the consumer experience to be monetized by the operator.

See the Mediaroom 2.0 press release here.

If you are at the show, stop by and visit us at Booth 7144.

For more information about Microsoft at CES visit the Microsoft News Center.

by Scott Rowe