In the overflow room at least like the good Microsoft employee that I am. Ray Ozzie has kicked things off talking about Software + Services and 2 key themes:
3 pillars driving the transformation of offerings - thinking of the web as a hub for interaction, for content for sharing; enabling business choice through utility computing and virtualisation across the enterprise and into the cloud; for developers embracing a world of small pieces loosely joined - transparency, standard and interoperability are key.
And hands over to Scott...
With America going into recession, seems like the wrong time to be relying on advertising for a business model. Advertising is one of the first things to suffer when economies take a down-turn, as anyone in the publishing business will tell you.
Hi Matt. I don't know where the data comes from to back the predictions but we're betting long-term that advertising on the web is going to be huge. I think SteveB in the keynote just used the phrase "super big". Recessions bite everywhere but we want to ensure we're a significant player in the advertising and search game for the long-term. Assuming the predictions are correct :-) seems like a sensible strategy to me. Mike