Facebook is the hot new platform to integrate to these days. Yes, I said platform… Facebook isn’t just a MySpace.com clone, but another player in the cloud services space. Everyone from Microsoft & Apple to even Visa wants to have a hooks into this platform. So it begs the question, why?
The first and maybe the most obvious is advertising. While it’s not all that interesting to architects or developers, it is very lucrative to Google and Microsoft for ad revenue. Microsoft invested $240 million in Facebook for the exclusive Ad Center business.
For the rest of the world out there are far more interesting aspects to Facebook. There was a great blog post from Dick Hardt entitled “Passport vs OpenID vs Facebook Connect”. The post hints at some really intriguing ideas. I will expand and introduce some of the thoughts I have had brewing for awhile.
Here are my thoughts on why architects and developers will drive solutions to Facebook in 2009: