1. “OUT-OF-THE-BOX”: How to get Web Analytics through using SharePoint out-of-the-box
  2. “BUILD”: How to get advanced Web Analytics through custom solutions. E.g. shows how to use custom javascript to track user requests and report on that
  3. “BUY / INTEROPERABILITY”: How to provide Web Analytics to customers preferring or already possessing 3rd party on-premise or SaaS solutions

Check it out here