In January, Momentum Business Insights takes a deeper look at business intelligence. Today's businesses record and track anything and everything- fiscal results, employee records and customer information. And from IT decisions makers to the average employee, BI tools can help improve productivity, enhance decision making and boost overall business performance.                                                                

These days, the conversations I have with IT managers generally focus around how social media is increasingly popular with their employees and customers alike.  Over on Microsoft BI's BizIntelligence.TV, there's a great video on how organizations can apply BI to data generated by social media outlets such as Twitter.

The video shows what three thought-leaders in the industry have to say about applying business intelligence to data generated by social channels such as Twitter.

Check it out and let me know what you think.