Looking for a big bang without big bucks? Want the secrets behind “free” publicity? Positive media exposure is cheaper than paid advertising—and it can be much more effective—but nothing valuable is really free. Good PR and great media relations require work, preparation, media savvy and some risk taking! Companies of all sizes that know how to plug into traditional and online media can generate big buzz without a big budget. But without a good grasp of PR basics, a media blitz can quickly become a PR disaster.
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