Today’s business executives don’t respond to sales practices exclusively focused on selling technology ‘features and functions’. What they care about is value; how IT projects and systems can help them solve real business problems.

In this course you will be introduced to the concept of selling business value, an approach that emphasizes delivering sustainable business results.

Topics include: overview of value-based selling, introduction to Microsoft Stack business value, how to differentiate your services from your competition and how to perform ROI analysis.

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