Relationships between strategic partners are often endangered by tension between two conflicting objectives: creating and capturing value. While IT may provide opportunities to create value by improving coordination, there is a risk that these opportunities will be lost if the focus turns instead to who will capture this value. Microsoft Chief Technology Officer, Barry Briggs, interviews Duncan Simester, NTU Professor of Management Science, Sloan School of Management, MIT.

Format: mp4
Duration: 8 minutes