I travel the globe speaking with a lot of CIOs, sharing best practices and learning what’s new. They tell me there has been a change in the importance of their relationship with the Chief Marketing Officer (CMO). Today’s consumers want real-time access to companies. They want a rich dialog...

Why is Marketing Communications so important to the CIO? How does listening help to connect IT to a number of audiences that are integral to successful IT investments? Join Microsoft CIO Tony Scott and Microsoft Senior Director of IT Marketing & Communications Jeff Ramos for the answers in this CIO...