Ok a great article about why Microsoft CRM 3.0 can save you money. See the full story at the Microsoft.com website. Eventhough the website is talking about the Small Bussiness Segment i know for a fact that a lot of these reasons are applicable to any company that wants to implement a CRM solution.
To compete in today's information-driven world, you need a solid understanding of your customers. You also need to react quickly to new customer demands and market opportunities. To achieve your business goals, you need business tools that can help you succeed in the fast changing market place.
Microsoft Dynamics CRM 3.0 Small Business Edition and Microsoft Windows Small Business Server 2003 Premium Edition are designed to work together so businesses have the right customer information at the right time. Together, these two products can help your employees build closer relationships with your customers to achieve new levels of productivity and profitability.http://www.microsoft.com/dynamics/crm/product/10benefitssbe.mspx