Differentiating your line-of-business applications from those of your competitors has never been more important for software companies. If you’ve considered using Dynamics CRM as a line-of-business platform, Silverlight or WPF to build compelling experiences, Office or SharePoint to build on the familiar skills of your end-users or Partner-Hosting or Azure Services to extend you application to the cloud, well then this is the event for you.  We’re hosting a series of 4 online events (across multiple time zones) that will help you understand how we can help you do that as a valued Microsoft Independent Software Vendor.

Because of the anticipated high-demand, we encourage you to register immediately to ensure your attendance at this valuable event.  We’ve provided an overview below and the upcoming event dates and registration links at the bottom of this message. Be sure to register for all 4 online events.

1. A Line-of-Business Application Platform  Microsoft Dynamics CRM provides the platform for getting your line-of-business applications to market fast. Clearly applicable in CRM-type scenarios, Microsoft Dynamics CRM also supports a wide range of business applications with the essentials required for building, delivering and maintaining them in multi-tenant Software+Services environments.  This event will demonstrate the power of Dynamics CRM as a platform for developing line of business applications. It will also cover how solutions built on the Dynamics CRM platform benefit from other Microsoft technologies to provide compelling experiences, build on familiar skills and give your customers the power of choice.
2. Compelling Experiences  Increase user productivity and accuracy by providing an attractive, easy to use application user interfaces on either the desktop or the web using one set of tools and knowledge. With Windows Presentation Foundation (WPF) you’ll build the next-generation of Windows user experiences with deep support of data visualization, complex text content, rich media, dynamic interactive experiences, and branded or custom look and feel. With Silverlight you increase repeat visits and brand loyalty while dramatically reducing customer support costs through compelling, intuitive, high performance self-service web sites.
3. Familiar Skills  Increase the productivity of the users of your applications by providing a seamless and integrated end to end experience that empowers them to collaborate and get work done in familiar ways. Pull line-of-business processing directly into the Microsoft Office applications your users use day-in day-out. Unified communications across the Dynamics CRM and Office line of products, such as instant messaging, document sharing, and user presence, further promote and simplify ad hoc processes and keep people in the center of the workflow – where they belong.
4. Power of Choice  Whether you are deploying behind the firewall or internet-facing applications, build and deploy those applications quickly and easily by capitalizing on the same personnel, development tools investments, and knowledge that already power your organization. When you build on the Dynamics CRM platform you’ll be prepared to deploy your line-of-business applications on-premises, in partner-hosted facilities or in Microsoft own Dynamics CRM Online data centers. When you build the internet-facing self-service applications that integrate with your line-of-business solution, the Azure Services  Platform helps reduce IT-related costs, freeing up time and capital to focus on your core business.

Be sure to register for all 4 events below.

Note: You are free to register for any time zone you choose. The content is the same for all time zones.

Europe, Middle East and Africa (Mon Apr 27-Thu Apr 30)

• 9:00 AM UTC - Dublin, London
• 10:00 AM UTC+1 - Madrid, Paris, Brussels, Amsterdam, Geneva, Copenhagen, Rome, Berlin, Prague, Stockholm, Budapest, Warsaw, Oslo
• 11:00 AM UTC+2 - Cape Town, Athens, Helsinki, Istanbul, Cairo, Jerusalem, Beirut
• 12:00 PM UTC+3 - Moscow, Kuwait City
• 1:00 PM UTC+4 - Tehran, Dubai
• 2:30 PM UTC+5:30 – Bangalore
• 4:00 PM UTC+7 - Bangkok, Hanoi, Jakarta

North and South America (Mon Apr 27-Thu Apr 30)

• 9:00 AM UTC-7 - Vancouver, San Francisco, Los Angeles, Phoenix, Redmond
• 10:00 AM UTC-6 - Calgary, Denver, Mexico City
• 11:00 AM UTC-5 - Houston, Minneapolis, Chicago
• 12:00 PM UTC-4 - Caracas, Toronto, Montreal, Boston, Miami, New York
• 1:00 PM UTC-3 - Buenos Aires, Sao Paolo

Asia/Pacific (Tue Apr 28 - Fri May 1)

• 9:00 AM UTC+8 - Singapore, Hong Kong, Beijing, Shanghai
• 10:00 AM UTC+9 - Perth, Seoul, Tokyo
• 11:00 AM UTC+10 – Sydney
• 12:00 PM UTC+11 – Auckland

Here are a few quotes from recent Business Action World Tour events:

• “... this content is polished, well scripted and with great tooling to help reset the experience each day. Thanks to Ben and Girish for having such polished content!”
• “I wanted to let you know I thought the content was first rate.  It was pitched at just the right level and the demos were excellent. Please can we have a copy of them... If I had known in advance how good it was going to be I would have pushed and pushed to get every partner to it...  I would be very happy to host this event again... Please send on our thanks to the team – great event and content”
• “We had a fantastic turn out both in terms of numbers and quality of attendees.  All were attentive and highly participative with many probing questions...  We had a good mixture of both senior technical people and senior business development types... many of the attendees were senior members of their organizations- practice leads and the like... There was a good mixture of those with pre-existing Dynamics knowledge and those who had never seen CRM before.  I expect that we’ll have a very full event for the BATT in April/May.  Based on the nature of the questions asked I think there is a good opportunity for a bunch of solid design wins...  A very successful event with such an attentive and motivated crowd. Thanks to all involved.”

We look forward to seeing you there!

Global ISV team