“The combined markets of the top four emerging countries, Brazil, Russia, India and China (BRIC), will reach $5.9 trillion GDP in 2011. This will represent about 39% of all emerging markets' GDP. As these four countries become economically stronger, they will reinforce their role as the "driving engines" for other emerging countries”. This is according to a Gartner report on market trends in emerging markets published in late 2007. While these numbers may get corrected due to the economic conditions prevalent at this time, it is fair to assume these countries will continue to invest in infrastructure and education to energize their labor markets. It’s a well known fact that the number of software developers in emerging markets like the BRIC countries is rising at an incredible pace. I want to bring to your attention how this surge in skilled developers is fueling great technology innovation and adoption at large ISVs from these countries. This is a great testimony of software companies using technology innovation to drive revenue growth even under tough economic conditions. In this blog, I would like to highlight three such ISVs that we manage out of the Global ISV team.
1) China: Let me start with UFIDA, one of the largest business management software suppliers in China and the Asia Pacific region. They have over six hundred thousand enterprises in this region and over three million users that use their products every day. UFIDA has leveraged its pool of over 2000 highly trained developers to adopt new technologies from Microsoft such as Visual Studio 2008 Team System, Windows Server 2008, SQL Server 2008 and Office 2007 Business Applications to build solutions and launch them in relatively short periods of time. UFIDA was one of the first ISVs globally to support Internet Explorer 8 as the recommended browser for its flagship ERP U9 solution. They conducted an internal performance benchmark of IE7 versus IE8 and the test results showed U9 average response time had decreased 168%, which means users will have a more productive web experience comparing to IE 7. You can find more information on UFIDA’s technology innovation on www.microsoft.com/ufida.
2) India: My second example is a fast growing software company headquartered in India called 3i Infotech which leverages its vast pool of developers in India to build industry solutions using Microsoft technology. 3i Infotech’s Enterprise Mobility solutions built on the Windows Mobile platform is deployed at the San Jose Police Dept and their payment solutions division is using the Microsoft’s application platform to build new and improved functionality to their payment processing and imaging solutions for the financial services, manufacturing, retail and distribution verticals. Their highly skilled developers are able to cut cycle times and bring products earlier to market by leveraging new technologies.
3) Brazil: My last example is a large ISV called TOTVS, the largest Latin American developer of application software and the 9th biggest ERP developer in the world. It is the absolute leader in Brazil, and the leader in the small and medium enterprises (SME) segment in Latin America. TOTVS like UFIDA and 3i Infotech, have leveraged their vast pool of developers in Brazil and other parts of LATAM to build exciting new functionality in their portfolio including offering Microsoft CRM as a hosted offering and an ERP solution built on the Microsoft stack.
Most large emerging market ISVs, like the ones profiled above, have close ties with local Microsoft subsidiaries. This enables them to leverage Microsoft’s Developer and Platform Evangelism (D&PE) teams in these subsidiaries who work closely with the ISV’s developer communities and provide them access to Microsoft Technology Centers (MTCs), trainings and technology briefings. For more information on Microsoft’s Global ISVs please go to www.microsoft.com/isv/gisv .
Global ISV Team
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