Excerpt: Though apps are useful marketing tools for businesses, they should be equally useable for consumers. Unfortunately, most businesses create apps that mirror their website instead of providing useful services. I can’t tell you how many times I’ve deleted an app in frustration because it provided no new value, was poorly designed, or was flat out useless.

Read more at http://www.business2community.com/mobile-apps/is-your-app-useful-for-your-brand-0471060#MqOC3yWPXBevT9qy.99