I sat in last week on the Aussie National User Group (@WebDU) meeting and I asked (well attempted to but screwed the question up)
"How Adobe will handle the PR messaging around Apollo being regarded as a browser, given that their official wording on it is the opposite"
I'm not sure if Mike Chambers didn't understand the question or ignored it, but his response was a well scripted PR version "It's not a browser, we see it as being a..." ( I get where they want it to be, but the developers aren't using it in that way - sorry but its fair call?).
I bring your attention to articles like this (there are more if you search for them)
Now, here is the thing that appeals to the developers the most. It's been X number of years since we went through the browser wars and they sucked, they now have an opportunity to build their own browser but with multimedia capabilities via languages like FLEX.
Yes, Microsoft are going to showcase our own version (more to come..) of this concept and you'll see some interesting Runtime "wars" so to speak arise.
The difference overall is which of us will force constraints on the developers and which won't. In the end, it needs to be agile and we need to be relevant to the developers and designers out there that want to break the mould, and make concepts like "Apollo talk to a .NET DLL" buried deep within the operating system.
If you can't make that happen, then make it happen!
It's time to listen to the Developers themselves and less about what the intent is, as you only have to look at the way in which Web 2.0 is being used people want "variety" and with lots of agility (failure will result in consequences)
It's back to the browser argument, I'd wager we are about to see VM wars per say not browser wars and my money is on Microsoft for now and the only reason being is they not only do they pay me (that plays a significant role hehe) but I can see they are focusing on the developers workflow first (Plus: I get to put my grubby hands into the mixing pot on direction every now and then!).
I couldn't care less at this stage what the output is, it's the input that has me curious.