If you've attended some of my presentations on Silverlight lately, you would see a main theme arise, it's called "Choice".

Ever since starting with Microsoft, I've been deflecting, dodging even fighting with the Adobe brand over Microsoft's offerings, trying while ever so badly at times, to illustrate it's not about us vs them, it's about "choice".

In light of this, I took a page out of the MYOB folks (ReMIX presentation) by using some Comic book heroes such as Batman and Spiderman. I chose these two for the following reasons:

  • Spiderman is Adobe. Firstly because the Color scheme fits, and secondly because Spiderman has the web down pat in many ways, he has figured out ways to use the web to help carry him forward in momentum. That and Peter Parker is an active photographer so figured "Photoshop" was to good to pass up.
  • Batman is Microsoft. Easiest reason is because Batman's worth billions, Bruce Wayne has it together. Batman has an endless supply of tools in his utility belt, which he is able to use in many different scenarios. He also has a common theme amongst all of his toys, that is his brand (Batman logo - aka .NET).

Together

Now, we have a situation at hand folks, that is crime. Crime online is essentially "problems" that need fixing. We could sit around all day arguing over which one is the going to kick one another's ass, or you could appreciate the fact that if Spiderman and Batman were ever to team up as a super-hero duo, crime could be fought much easier and better.

Why not agree that each super hero has their own approach to fighting crime, and accept that there is no winner, only stories of success and failure. That is what my commitment for the next year is, to be a reporter on the ground, looking for ways in which Batman or Spiderman have kicked some crime butt.

It's about choice.