Last year I spent a great deal of time studying research papers, articles, bloggers, anything related at all to RIA. I did this as being a RIA Evangelist for Microsoft It was important that I not only understand my audience but also what motivates them.

I don't have all the answers, but I have some and with what I have learnt, I've decided to joining forces with a larger brand. In that, I am joining blog forces with the Visitmix.com blog team officially and looking forward to focusing my energy there.

What does this mean for you, the reader?

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Not much, as I my RSS feed gets fed from Feedsburner.com and so you shouldn't have to update your RSS feed going forward. If you however visit this blog via web browser, then it's simply a case of following the redirection URL or let the META REFRESH take over once I settle into my new stomping ground.

What's with the new blog title?

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I've decided to change my title to the RIA Times, kind of a aggregated view of the RIA world according to Microsoft. Like it or lump it as that's the best thing about the interweb, free choice.

I have registered the domain theriatimes.com but I'll not to commit to anything just yet. Still mind mapping my approach around this one.

That all being said, my focus going forward as a RIA Evangelist for Microsoft is to ensure that we start to bring out the best in folks whom are adopting our UX Platform boots and all.

Why a sudden change in perspective?

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Frustration. I spent a year waiting, some more waiting and finally gave up waiting. It's not just Microsoft but all brands, there just doesn't seem to be a constant flow of bigger picture discussions? You get some great gems every now and then but they are few and far between. What does seem to happen is the constant Silverlight vs Flash/Flex discussion and that annoys me as it's not the rants back and forth but simply the maturity of the actual discussion.

Instead I'll  simply re-focus my efforts on finding deeper insightful conversations from many of you out there that are in the RIA space. Kick over a few stones if you will and see what we can come up with, all on Microsoft's time.

Evangelism for me is about sparking adoption and in order to create such a spark, you first need to assemble the relevant materials. That's what I'll be doing, hunting and gathering :)

"..The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man..." - George Bernard Shaw

Change is a good thing. Its fresh.. Come argue the point with me at MIX08 in Las Vegas this year!

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