I see at times comments left on forums from folks whom have a beef with Microsoft that we don't innovate. One could respond with the things we do right or you could take a page out of Nigel Parker's book and simply put video where our keyboard is.
Nigel has a great video demo of all of our research goodies as well as present day technology. I was even finding items that I've not seen but didn't know we did.
It's well worth the viewing.
This is a perfect case of the Blue Monster campaign - Change the world or go Home.