Our team decided a while back to bring a fresh new look to the .NET logo, given the old was in need of a refresh to suit our future product positioning (I've been staring at this for a few weeks now and it's totally grown on me).
Why did we do it?
We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and the AppPlat server products.
The result is a design we refer to as the “wave.” The design is strong, simple and distinctive. The suggestion of the letter ‘N’ in the design will become instantly recognizable over time as shorthand for the .NET brand name.
It's one of many things we're actively doing to renew our commitment to the future around the overall Rich Platforms we have today.
Hope all have fun at PDC2008 and you'll see glimpses of what I mean there ;)
Onwards and embrace the new .NET logo!
"It's grown on you"? I know the original wasn't exactly a poster child for good graphic design but this is....awful.
I actually like the logo but I think it fails to do what you describe. To me, it looks like things are all getting out of synch. IF you're lucky I can make a video making fun of it.
Very nice concept!!!! Congratulations!!! Another success for the creative team :D
About time we get something new to stare at ;)
Looking good.
Cheers
I don't think it needed a change.
The new design of it looks horrible imo
is this the new official ,net logo or just a idea of what the .net logo could look like ??
It's got to be said, I'm not too keen on the new logo, though I'm not 100% sure why. I think it's because the text looks unbalanced and the wave too flat, but then I'm not sure if correcting them would make it look better either.
Probably too late now but I would have loved to have seen a version with a shorter, thicker lined .NET and a shorter wave, possibly curving the edges a bit more to give more of an impression of movement.
Actually dilbert (on dilbert.com) was working on logo too (for his project). Coincidence?
ps he wasn't so succesful though...
I like the the general look of the logo. There's something about the number of colors though that I find odd.
I'll simply say this is creative, distinct and awesome but one thing i didn't digest that the letter 'N' only will be used as shorthand for the .Net in future
It's a big improvement over the original (that thing was woeful). I like the idea, but it looks disproportionate. That said, it's in keeping SL / new SQL Server logo / Azure stuff, so keeping all those married together is more important.
Overall, nice work.
Hey Scott - i love it...
regardless of what people have said i actually think it does sync very well with the silverlight logo (and whatever else might come in the "near" future).
I can see the "N" being the logo that'll be used overall, without "Microsoft .Net" applied to it - give it time guys, eventually it'll grow on you and you'll be associating it with the framework :)
Scott, out of curiosity, was it a team collaboration or can we give credit to an individual for the "winning" logo? if so, who's the designer that came up with it?
But i cant seem to find a download of the logo in HIGH RES format i.e. Adobe Illustrator, Photoshop or similar..
Yes if you click on the logo it shows you it in PNG format but it seems rather small... and the quality doesn't seem to be right...
Can you post a download link to a an high res version or in a vector graphic format??
and update this post so we all know...??
This is not something you can proudly stick on a box or a web page. It's too cumbersome and there's not enough to it. It's basically just a too-wide N on a slant.
It's better than the old one, but not by a whole heck of a lot.