As a group programming manager at Microsoft, Chris Jolley leads the team responsible for the content strategy, merchandising, publishing and marketing of the MSN Shopping Web site. Chris joined the MSN Shopping team four months before the release of the most significant upgrade in the site's history, the August 1st, launch that included a 6x increase in the number of items and unparalleled comparison tools to help consumers make more informed purchasing decisions. 2005 milestone. Chris also drove the external communications plan and is one of two people responsible for creating the MSN Shopping Insider blog.
Prior to his time with MSN Shopping, Chris served as the director of product management for Microsoft’s Financial Products Group. In this role, he was responsible for defining and executing the marketing strategy for Microsoft’s consumer and institutional finance products, including the CNBC on MSN Money and MSN Money Plus Web services, Microsoft Money software, MSN Money Professional and Money Explorer. In this role, Jolley oversaw the distribution, sales, public relations, and advertising of the products, as well as industry partnership efforts.
During Jolley’s tenure with the Financial Products Group, the MSN MoneyCentral site successfully relaunched as CNBC on MSN Money, consumer traffic to the site increased more than 150 percent, and the Money software evolved to include unprecedented Web integration. In addition, Jolley helped introduce two institutional products to the financial services industry.
Jolley joined Microsoft in 1995. Prior to MSN Money, he focused on partnership marketing, distribution and fulfillment for the MSN Internet Access business as well as direct marketing programs for Microsoft’s consumer annuity initiatives and the Microsoft Office suite of products.