On behalf of MSN Shopping, I spent this past weekend in New York City attending the DigitalLife consumer technology tradeshow. DigitalLife is a three-day consumer event, produced by Ziff Davis Media, dedicated to educating consumers on what the digital lifestyle means in every aspect of life - at work, home and play. And, how the convergence of affordable, accessible technologies is enriching and empowering people's lives. This is only the second year of the show, but it is already gaining traction on the consumer technology tradeshow circuit.

DigitalLife is focused on educating and inspiring consumers, press and retailers. I spent three days face-to-face with these groups, doing demonstrations and raising awareness about MSN Shopping. The response was overwhelmingly positive, making our presence at this show, and others like it, all the more valuable.

The best part of my experience was the direct feedback I was able to glean from consumers. MSN Shopping held up extremely well under intense scrutiny and comparison against competitors. I encountered several skeptics who challenged me with strange queries and searches for obscure products, including folding bicycles, toilet seats and flooring tiles. In every instance, MSN Shopping held up to the challenge, providing a vast selection of products at great prices. Our new comparison feature was a hit. I was able to help one man find a screaming deal on a 42” Plasma TV he had been researching for months. I honestly think he went right home to purchase that TV on MSN Shopping! Our merchandising truly sets us apart from competitors. Many consumers were impressed to learn about what the MSN Shopping team does for them in an effort to provide the best shopping experience on the web today.

DigitalLife was a great opportunity to demonstrate in real-time why MSN Shopping deserves the mindshare among consumers and competitive comparison shopping sites today. Keep your eye out for us at upcoming consumer technology tradeshows - we welcome the opportunity to make you a believer, too!

 

Lisa doing her thing at DigitalLife 2005.

 

Lisa Giles
Category Manager
MSN Shopping