In an effort to show our customers how committed MSN Shopping is to providing an easy and fun online shopping experience, MSN Shopping has teamed up with Shirley Jones, also known as “Mrs. Partridge" from TV’s classic The Partridge Family, to create the “MSN Mother of All Shopping" holiday campaign. Using the great new features and vast selection from MSN Shopping, Shirley will help our customers find the perfect gift for everyone on their list this season, while highlighting some key MSN Shopping benefits: convenience, value, selection and ease-of-use.

MSN Shopping was looking to develop a partnership with a famous "mother" who will attract and resonate with our target audience. Along with our fantastic holiday guides and exclusive deals, the "MSN Mother of All Shopping" campaign with Shirley Jones will add a fun and unique element to our site. A mother herself, with a real family and a TV family, Shirley says, “I know, like most of you, what it feels like to have a few too many people to shop for come holiday season".

We kicked the “MSN Mother of All Shopping" program off with a consumer press release last week. We will continue to promote this partnership through other PR and marketing tactics, including our “Mother" viral microsite (goes live 11/15), which will allow visitors to interact with the likeness of Shirley Jones to help find great gift ideas. You will also see Shirley throughout our helpful holiday guides, as she points consumers in the right direction for great gifts and special deals.

Be on the lookout for Shirley Jones and more of the "MSN Mother of all Shopping" holiday campaign!

Shirley Jones

Carrie Shursen
MSN Shopping Marketing