The MSN Shopping team has updated our price comparison page to make it more useful for both consumers and sellers. This page allows MSN Shopping customers to compare all the offers for standard products like consumer electronics, books and movies. Instead of sorting offers purely by price, the page now sorts offers by condition first, then price. Offers for new items are listed first, sorted by price; then refurbished items, sorted by price; then used items, sorted by price; and lastly, items where the seller did not specify condition.

Our consumer testing shows that most MSN Shopping users prefer to shop for new goods, though many are interested in being able to compare prices for refurbished and used items as well. They can do both on our new page, without having to check a separate page for refurbished or used items, as many of our competitors require.
 
We also made several minor UI improvements on the page, including making more columns of data sortable in a consistent way; simplifying sorting and filtering controls; and displaying product format (for example, DVD or VHS for movies) next to the price.
 
In addition, although most users may not have noticed, we tweaked the site color scheme to use fewer and lighter colors, closer to the style of new Microsoft services like start.com and live.com, and to make text more readable on our category and results pages.

Below is a screenshot of the revised price comparison page:

Below is a screenshot of the revised site UI and color scheme:

Mike Gordon
Lead Program Manager
MSN Shopping