MSN Shopping Insider

Windows Live Shopping Site now LIVE

MSDNArchive — Fri, 28 Apr 2006 19:18:00 GMT

Today we launch the brand new Windows Live Shopping site!

What is it? It is the beta launch of Microsoft’s Web 2.0 shopping experience, featuring one of the world’s largest product catalogs, user-created content and an easier-to-use interface built on 100% AJAX technology. It uses a unified shopping engine to search or browse almost 40 million products from 7,000 stores ranging from many of the country’s leading retailers to eBay. Results are displayed in an order that is not affected by advertising; merchants cannot pay to have their items show up closer to the top. Users will be able to drag-and-drop items to a shopping list and share lists with friends; see user reviews of products and sellers; and read and create public shopping guides on any subject.

What features are we most excited about for this beta release? Oh my, there are many, but drag and drop, lists and guides are super cool in our book. Enhanced preview is another cool feature; allow users to get the details of an item without having to click to a details page. With guides, users can create shopping guides about any subject and link to any set of products in Windows Live Shopping, adding their own comments and insights. Users can rate other users’ guides for their helpfulness. Top-rated guides will be displayed in relevant contexts in Windows Live Shopping.

What is our vision? In the future, Windows Live Shopping will continue to offer the great comparison shopping services you see today, while also integrating more social and community features that will enable users to better research, share, and have fun with their shopping experiences. AJAX will allow us to execute against this vision with a rich user interface that is modularized to capitalize on the gadgets craze. This Beta offering is just the tip of the iceberg.

Come take a look around http://shopping.live.com/ and please let us know what you think. We would love to hear from you!

Enhanced prices page and site UI

MSDNArchive — Sat, 17 Dec 2005 01:08:00 GMT

The MSN Shopping team has updated our price comparison page to make it more useful for both consumers and sellers. This page allows MSN Shopping customers to compare all the offers for standard products like consumer electronics, books and movies. Instead of sorting offers purely by price, the page now sorts offers by condition first, then price. Offers for new items are listed first, sorted by price; then refurbished items, sorted by price; then used items, sorted by price; and lastly, items where the seller did not specify condition.

Our consumer testing shows that most MSN Shopping users prefer to shop for new goods, though many are interested in being able to compare prices for refurbished and used items as well. They can do both on our new page, without having to check a separate page for refurbished or used items, as many of our competitors require.

We also made several minor UI improvements on the page, including making more columns of data sortable in a consistent way; simplifying sorting and filtering controls; and displaying product format (for example, DVD or VHS for movies) next to the price.

In addition, although most users may not have noticed, we tweaked the site color scheme to use fewer and lighter colors, closer to the style of new Microsoft services like start.com and live.com, and to make text more readable on our category and results pages.

Below is a screenshot of the revised price comparison page:

Below is a screenshot of the revised site UI and color scheme:

Mike Gordon
Lead Program Manager
MSN Shopping

Adding a friendly print feature

MSDNArchive — Thu, 15 Dec 2005 22:58:00 GMT

One of the exciting areas the MSN Shopping Creative Team worked on this month is a friendly print feature. There is no separate button or control needed as it is integrated site-wide via a style sheet, and works transparently with the browser. All the shopper needs to do is hit file>print or use the regular browser print icon. We kept the printed content area as clear and clean as possible.

The style sheet removes the following elements that are useful on a web page but not needed for a print page.

ads and design elements
headers and footers
navigation

The only page type it doesn’t apply to yet is the comparison page (which allows shoppers to compare multiple products side by side), as the page could conceivably scroll sideways through some 50 products, and that doesn’t fit well on your average print page.

Here is a results page on our site and below is the print version of this page:

Here is what the printed page looks like:

Rhea Loader
Lead Designer
MSN Shopping

eBay Selection on MSN Shopping

MSDNArchive — Fri, 02 Dec 2005 22:23:00 GMT

MSN Shopping recently integrated with eBay to bring a considerably broader selection of products onto our site, ranging from refurbished auction items to brand new, fixed-price items. This addition enables our users to enjoy a significantly expanded selection including items that are up for sale via auctions. It is now easier than ever to find the best deals on the web on MSN Shopping.

Inventory on eBay is constantly changing and in order to bring our consumers the freshest catalog of choices possible, we parse, load, classify and match the tens of millions of eBay items on a daily basis. We have invested in building out our software platform to handle such high churn workloads and have expanded our server infrastructure to efficiently and quickly ingest the inventory available on eBay, along with the catalogs of our existing merchants and aggregators. All told, we sift through hundreds of millions of items every day.

Our users will notice that the site has also been enhanced to accommodate features unique to eBay items. We expose the ability to refine using the ‘auction sort’ on the prices page and show the average selling price on the results and prices page. We also show the number of auctions available for that particular item (see screenshot below).

With the addition of eBay’s vast selection, MSN Shopping continues its march towards becoming *the* place to find what you are looking for and buy it with complete confidence.

Questions/Comments? Please don’t hesitate to drop me a line: sprakash@microsoft.com

Shailesh Prakash
Lead Program Manager
MSN Shopping

"Shopping in your Undies" with Cedric the Entertainer

MSDNArchive — Wed, 30 Nov 2005 04:39:00 GMT

In celebration of the festive holiday season, MSN Shopping sponsored today's "Shopping in your Undies" event with Cedric the Entertainer in New York City's Times Square. Today's event and all surrounding activities highlighted the ease and convenience of MSN Shopping, ultimately delivering the message that "Shopping on MSN is so easy and convenient that you can do it in your undies!"

During the event, MSN Shopping spokesperson, Cedric the Entertainer, officially kicked off the "holiday shopping-in-your-underwear season". Cedric appeared on stage in his boxer shorts surrounded by an army of regular joe's - also in their boxer shorts - called the “MSN Shopping Undies Posse." Cedric shared a few words with the crowd about his disdain for traditional Holiday shopping, and how he would much rather do his holiday shopping at online at home and in his undies! Cedric then launched the MSN Shopping truck, which proceeded around Manhattan, visiting various popular shopping destinations where the "MSN Shopping Undies Posse" distributed MSN Shopping gifts and prizes.

The MSN Shopping Truck, which was enclosed in glass, began at Father Duffy Square. Inside the truck, a few members of the “MSN Shopping Undies Posse” depicted a scene of regular people shopping in their undies from the comfort of their own "home". The event took place at 10:00 a.m. and was open to invited press, photographers and the general public.

Below are some screenshots from today's event with Cedric the Entertainer:

Check out more photos on the MSN Space's blog featuring Cedric and this fun event!

Carrie Shursen
MSN Shopping Marketing

Cyber Monday

MSDNArchive — Tue, 29 Nov 2005 22:40:00 GMT

Most of us in the online space have known for a while that consumers like to shop while at work. We’ve also known that Black Friday was not as big online as it is offline. Now, the mainstream press have got a hold of the data and coined a new term, Cyber Monday. Here are a few articles mentioning it.

MSNBC - http://www.msnbc.msn.com/id/10233177/from/RSS/ (nice MSN Shopping promotion on the page!)
USA Today - http://www.usatoday.com/tech/news/2005-11-28-cyber-monday-sales_x.htm
Time - http://www.time.com/time/business/article/0,8599,1134823,00.html
Tons more - http://search.msn.com/news/results.aspx?FORM=NRRE&q=cyber%20monday

MSN Shopping shared the same success yesterday. Our traffic on Cyber Monday was our highest of the year (so far) and up 52% year over year. In the graph below, you can see how Monday’s traffic stands out in November.

Scott Austin
Group Program Manager
MSN Shopping

Just Released: MSN Shopping Instant Answers on MSN Search

MSDNArchive — Tue, 22 Nov 2005 23:04:00 GMT

Today we released a new feature on MSN Search called MSN Shopping Instant Answers. MSN Search Instant Answers are designed to provide better access to highly-relevant information with immediate utility. At the end of the day, we hope we can connect people more quickly with the information that they need.

For relevant searches, the Shopping Instant Answer will provide the top three most popular products, attributes, and prices from the enormous MSN Shopping product catalog. From the answer you can also perform a side-by-side comparison of top products and get to our full product listing where rich shopping tools are available to help you easily find the product you’re looking for.

Here are some examples of Shopping Answers:

We’re really excited about this feature, not just because we think it’s useful, but also because it represents the first of many scenarios on the way where search and shopping work better together. This is just the tip of the iceberg. We’ve had fun working on it, and we hope you find it useful. Please send us feedback and your ideas on how we can make it even better.

Below are some screenshots of the all new MSN Shopping Instant Answers on MSN Search.

Search for digital cameras

Search for women's boots

Mackenzie Steele
Group Program Manager
MSN Shopping

"MSN Mother of all Shopping" Campaign with Shirley Jones

MSDNArchive — Tue, 15 Nov 2005 01:47:00 GMT

In an effort to show our customers how committed MSN Shopping is to providing an easy and fun online shopping experience, MSN Shopping has teamed up with Shirley Jones, also known as “Mrs. Partridge" from TV’s classic The Partridge Family, to create the “MSN Mother of All Shopping" holiday campaign. Using the great new features and vast selection from MSN Shopping, Shirley will help our customers find the perfect gift for everyone on their list this season, while highlighting some key MSN Shopping benefits: convenience, value, selection and ease-of-use.

MSN Shopping was looking to develop a partnership with a famous "mother" who will attract and resonate with our target audience. Along with our fantastic holiday guides and exclusive deals, the "MSN Mother of All Shopping" campaign with Shirley Jones will add a fun and unique element to our site. A mother herself, with a real family and a TV family, Shirley says, “I know, like most of you, what it feels like to have a few too many people to shop for come holiday season".

We kicked the “MSN Mother of All Shopping" program off with a consumer press release last week. We will continue to promote this partnership through other PR and marketing tactics, including our “Mother" viral microsite (goes live 11/15), which will allow visitors to interact with the likeness of Shirley Jones to help find great gift ideas. You will also see Shirley throughout our helpful holiday guides, as she points consumers in the right direction for great gifts and special deals.

Be on the lookout for Shirley Jones and more of the "MSN Mother of all Shopping" holiday campaign!

Shirley Jones

Carrie Shursen
MSN Shopping Marketing

Getting the MSN Shopping message to consumers

MSDNArchive — Fri, 11 Nov 2005 21:08:00 GMT

As you may know, we announced our new MSN Shopping site in August, and have continued to improve our consumer experience over the past few months. One of the more recent things we have done is to prepare a fantastic holiday offering and shopping experience. We are now taking this message to consumers.

As a part of that, today we released our holiday press release targeted at consumers, telling them why they should not only visit our site this season, but throughout the year. We want online shoppers to know that we have a great shopping service for them, one that includes great selection, useful comparison shopping tools and helpful merchandising.

Please see below for the full text of the release and don't forget to visit our Holiday Guide and Exclusives page for some amazing deals and gift ideas.

For Release 9:01 p.m. PST
Nov. 10, 2005

New and Improved MSN Shopping Launches Right on Time to Give Shoppers Relief This Holiday Season

Shopping made easy lets consumers find and compare millions of products from thousands of retailers and get gift ideas from Shirley Jones, one of America's favorite mothers.

REDMOND, Wash. - Nov. 10, 2005 - MSN® Shopping kicks off the holiday season with brand-new comparison shopping tools, with thousands of retailers, a bigger-than-ever product selection, new search tools, and helpful gift guidance to help consumers find the best value and make holiday shopping easier than ever.

The brand-new MSN Shopping provides consumers with a quick and easy way to find the products and gifts they're looking for. Shoppers can search for a specific product such as a hot new toy that their kids asked Santa to deliver, or browse by product category for people on their gift list, including that person who has everything:

Enjoy vast product selection. With tens of millions of products from thousands of merchants, consumers can find and get the best price on the products they are looking for - from popular items like digital cameras to niche items like hand puppets.
Find gifts for everyone on your shopping list. When shoppers need help deciding what to get someone on their list, they can look to useful product information such as feedback from previous buyers and Ratings and reviews from Consumer Reports. MSN Shopping also offers unique pages such as Editors' Picks and Top 10 Gifts by Store. Furthermore, this holiday season consumers can also check out gift ideas from well-loved mom and actress Shirley Jones.
Receive helpful and relevant news from MSN Shopping. Consumers can choose to add current MSN Shopping news feeds to RSS readers, including MyMSN, to get information from MSN Shopping's top 10 categories and the top searched items on MSN Shopping - spanning product information, price comparisons and consumer reviews and ratings for clothing, jewelry, books, electronics, software and more.

"I'm excited that MSN is now in the comparison shopping game - we've built new, powerful tools to make it quick, easy and fun for shoppers to find what they are looking for from one of the largest selections available online," said Jim Barr, general manager for MSN Shopping. "MSN has ramped up our commitment to online retailing and now provides consumers with an ultimate shopping experience: Find exactly what you're looking for at the best price, all from the comfort and convenience of home, or anywhere you have an Internet connection."

To provide consumers with one of the largest selections available online today, MSN Shopping has collaborated with online shopping sites including PriceGrabber.com and Shopping.com. With seven times the number of retailers and 35 times the number of products, the new MSN Shopping has tens of millions of items from thousands of retailers . Products come from a range of the most-well-known brands and most-recognized merchants, from Target and FTD to mom-and-pop retailers with one-of-a-kind gift items.

Visitors to MSN will soon be able to shop in places beyond MSN Shopping, with the first step being to team up with MSN Search. MSN Search visitors will be able to receive instant answers to their product queries. For example, when consumers search for digital cameras on MSN Search, they will receive instant answers provided from MSN Shopping.

This holiday season shoppers also have the added convenience of the following easy-to-use services on MSN Shopping:

Free Shipping Center. Consumers can avoid shipping charges with MSN Shopping's Free Shipping Center, which highlights merchants that will ship gifts for free. This service is especially useful for shoppers who are making oversized purchases or purchasing multiple items from one merchant.
Procrastination Central. Perfect for last-minute shoppers, Procrastination Central on MSN Shopping begins Dec. 13 so last-minute shoppers don't have to worry about fighting mall crowds, or finding out that everything they're looking for is out of stock. Procrastination Central has hundreds of great last-minute gifts and will provide consumers with a selection of products that retailers can ship by Christmas.
Exclusive savings program. This holiday season, MSN Shopping is collaborating with top retailers to offer consumers additional value through an exclusive savings program that offers up to 85 percent off the cost of popular gifts.

About MSN

MSN attracts more than 440 million unique users worldwide per month. With localized versions available globally in 41 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

Will Zolna, Maloney & Fox, (212) 243-2000, wzolna@maloneyfox.com
Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7070, rrt@WaggenerEdstrom.com

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

Scott Austin
Director of Programming
MSN Shopping

Holiday Merchandising on MSN Shopping

MSDNArchive — Thu, 03 Nov 2005 20:17:00 GMT

Now that MSN Shopping’s selection is filled with more than 30 million offers, we are especially focused on developing new and unique ways to merchandise our selection and best deals for customers. Offering great prices and merchandising them is critical to the success of online shopping portals like MSN. When customers find what they are looking for at the right price, we have accomplished our mission.

A DSN Retailing Today article states, “The fundamentals of driving traffic online are the same as driving traffic to stores – create excitement, create a sense of “you’re only going to find this here”. Successful online sites today are offering a broad assortment of exclusive items, items that can’t be found in stores and often carry a higher price tag than in-store offerings.

This holiday, we kicked off the MSN Shopping Holiday Exclusive Program, which is now live on our site. The program is offering one-day-only sales exclusives to MSN Shoppers on Monday, Wednesday, and Friday from November 1st through December 23rd. The merchandising done within MSN Shopping’s category pages, Holiday Guide, and exclusives program is second-to-none compared to their biggest competitors on the web. Within the Holiday Guide, we are merchandising items in compellings lists, such as the Top 10 Gifts by Store, where customers can see what is hot this year by category and store. Our Thanksgiving Guide is also packed with the necessary cookware, appliances, and decorating tips to make it a memorable holiday.

The category management team merchandises each category, cross merchandises across the MSN network, studies user needs, and works with design and editorial teams to deliver a shopping portal experience unlike any other on the web today. We invite you to experience holiday shopping on MSN Shopping this season - we welcome your feedback.

Below are some screenshots of the MSN Shopping Holiday Guide and Exclusives page.

Holiday Guide Hub page

Holiday Exclusives page

Karen Reed
Lead Category Manager
MSN Shopping