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All too often, IT development takes place in an environment where men outnumber women, which affects the diversity of thought in the workforce. Here at Microsoft Research Connections, we are committed to working with the computing industry to help ensure that there is a good balance of bright minds from both genders to help further innovation.
With that in mind, Microsoft Research Connections will again participate in the Women in Technology (WIT) workshop during the Brazilian Computing Society’s annual conference in July. The workshop uses lectures and meetings to focus on issues that are related to women’s digital literacy and their access to IT jobs, with a goal of increasing the participation of women in Brazil’s IT industry.
Gayna Williams will represent Microsoft at this year’s WIT workshop, where she will deliver a lecture titled, “The Need for Female Voices in Software Development.” Williams, a 17-year veteran of Microsoft, is currently a principal user experience manager who is responsible for a “future directions” team in the Online Services division. As a woman who has helped design a wide range of consumer and enterprise software, Williams is well qualified to explain the need for a female perspective in the development process.
In particular, she will discuss how the advent of connectivity and mobile technologies have blurred the boundaries between software for work environments and for the home, infusing technology more and more deeply into a diversity of environments and lifestyles. This development has led companies to think more seriously about increasing the appeal of their products to female users.
Williams’ lecture will discuss how, despite this change in thinking, the over-representation of men in the software design process perpetuates an unintentional focus on attributes that appeal to male users. Williams will emphasize that developers must make a conscious effort to design IT products for women—it won’t take place by accident or even because of a corporate embrace of user-centered design processes. Therefore, women in the IT world are encouraged to voice their concerns to ensure that the female perspective is represented.
The outcome will be not only better products for all users, but also greater success for the businesses that produce them. If you’re interested in improving IT products by making sure that the needs and values of both genders are considered during the engineering process, we encourage you to attend the workshop.
—Juliana Salles, Senior Research Program Manager, Microsoft Research Connections