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Microsoft Partner logo, branding, naming updates revealed at #WPC10

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Microsoft Partner logo, branding, naming updates revealed at #WPC10

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Yesterday at the Microsoft Worldwide Partner Conference, Jon Roskill revealed some updates to the upcoming Microsoft partner branding/naming for partners in the Microsoft Partner Network during the keynote address.  As I mentioned on my Twitter account during the keynote, I am posting this updated naming/branding here on my Microsoft blog not only to show you what it is, but I figured I would also show it in a before/after example to help make sure the differences are clear.

Update #1:

Before WPC10 Announced at WPC10
Prior to WPC10, the announced upcoming Microsoft Partner logo was to be: Yesterday at WPC10, the upcoming Microsoft partner logo will be:
image image

  • NOTE: The word “Network” has been removed from the Microsoft partner logo.  As Jon Roskill put it, “Microsoft partners are that, partners.  They themselves aren’t networks,” hence the change.

Update #2:

Before WPC10 Announced at WPC10
Prior to WPC10, the announced upcoming branding/naming for partners who have attained the initial level of a competency was to be: Microsoft Partner Network, then just the competency name.  Here is an example of  this: Yesterday at WPC10, the announced upcoming branding/naming for partners who have attained the initial level of a competency will be: Microsoft Partner, then “Silver” and the competency name.  Here is an example of  this:
image image

Update #3:

Before WPC10 Announced at WPC10
Prior to WPC10, the announced upcoming branding/naming for partners who have attained the highest level of a competency was to be: Microsoft Partner Network, then “Advanced” competency name.  Here is an example of  this: Yesterday at WPC10, the announced upcoming branding/naming for partners who have attained the highest level of a competency will be: Microsoft Partner, then “Gold” and the competency name.  Here is an example of  this:
image image

I had this conversation with several Microsoft partners yesterday after the keynote was over, and here are a few of the items that came up that I think are important enough to mention here so you understand them as well:

  1. Please remember that one key difference in branding/naming from today’s program and MPN as of October 2010 is that:
    • Today: You earn your “Certified” or “Gold Certified” status at an organization level.  So you may be a “Microsoft Certified Partner” with X, Y, Z competencies
    • October, 2010: You will be a “Microsoft Partner” and then have gold certifications and/or silver certifications, so your “gold” or “silver” branding will reside with your competencies that you obtain those levels in
  2. You can be a Microsoft partner and choose not to earn any competencies, just like you do today.  Competencies are not a requirement of being a Microsoft partner.
  3. You can choose to earn gold competencies, silver competencies, or a combination of the two.
    • For instance, you might become a Microsoft partner with a gold competency in Virtualization and a silver competency in Mobility
  4. Not familiar with the various competencies available to you?
  • Here are some example statements on how partners communicate their status with this branding:
  • “I am a Microsoft partner with Gold Business Intelligence competency and Silver Search competency.”
  • “I am a Microsoft partner with competencies in Gold Business Intelligence and Silver Search.”
  • New logos will be available in October 2010 in Logo Builder

I hope this provides you with with a helpful understanding of the branding items that Jon was conveying while on stage yesterday regarding the Microsoft Partner Network at #WPC10. 

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Thank you and have a wonderful day,

Eric LigmanFollow me on TWITTER, LinkedIn, and RSS and see “What I’m thinking
Global Partner Experience Lead
Microsoft Worldwide Partner Group
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  • So, just to be clear, is a "Registered Member" now going to be called a "Microsoft Partner"?

  • @ Tim - Correct.  

  • Excellent! I knew they would be grading competencies but I was worried that clients could be mislead - what's proposed is very clear and I hope Microsoft will help us partners explain what the partnership entails.

  • Again to clarify. I am currently a Registered Partner with an SBSC competency. Am I understanding that in October 2010, I will now be able to use the Microsoft Partner Logo and indicate that I have a SBSC competency? Does this mean that the SBSC logo is going away?

  • @Hermine - As a Registered member in the Microsoft Partner Network today and the SBSC designation (NOTE: SBSC is a designation, not a competency), then in October 2010, assuming you are up to date with your SBSC requirements, you would be a Microsoft Partner and could use the Microsoft Partner logo and continue to use the SBSC badge for as long as you meet the requirements for SBSC.  I have more here on how SBSC fits into MPN: http://bit.ly/aE7zLm

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