When we launched the updated Microsoft Partner Network back in November of 2010 with the new competency structure and branding (and retired the “Certified Partner” and “Gold Certified Partner” brands/logos), one of the design benefits of this approach was to help partners differentiate themselves for their clients and from their competitors based on the specific skillsets that their companies had to offer based on the competencies achieved. So how much differentiation does earning a Microsoft competency provide? Well, did you know that:
Distinguishing yourself as being within the top 5% and/or 1% of all Microsoft partners around the world are fantastic accomplishments and indeed something to be celebrated. Just think about it… You have accomplished something that 95% or 99% of all other Microsoft partners worldwide have not and that no organization outside of the Microsoft Partner Network has! Those are both amazing accomplishments.
So now what? How can you tell prospective clients about your accomplishments and use these to further differentiate yourself from your competitors? To help all of our partners out, we provide several tools to help you celebrate your successes as you achieve your various competency(ies), so I thought I’d share them with you here for you to start using today:
Congratulations again on all of your accomplishments within the Microsoft Partner Network and I hope you find these tools above helpful in telling your amazing story. If you have used them already, I’d love to hear your thoughts on them. If you haven’t, then I am glad I could help you find them and if you have any feedback after giving them a try, please let me know.
Did you find this information helpful? If so, you may want to make sure you are utilizing all of the areas I share information online, such as:
Thanks again for being a reader of my blog!
Thank you and have a wonderful day,
Eric Ligman – Follow me on TWITTER, LinkedIn, and RSS and see “What I’m thinking” Director, Worldwide Partner Experience Microsoft Corporation This posting is provided "AS IS" with no warranties, and confers no rights