Customer satisfaction is the most important success indicator for engagements here at the Microsoft Technology Center (MTC). We do our best to make sure customers are thrilled about our solutions and their experience visiting our centers. In many cases, we write success stories to tell people how we helped other companies succeed and how we helped them overcome challenges to deliver a unique value proposition to customers worldwide. While we are usually in the business of helping customers solve their own business needs, we created a solution here at the MTC in São Paulo, Brazil, to celebrate our customers’ accomplishments using our very own technology.
The solution is called the MTC Hall of Fame. The MTC Hall of Fame allows us to celebrate our customers’ business successes achieved by adopting Microsoft technology, through a unique experience that combines cloud services, modern apps, a variety of platforms (TV, PC, and phone), and natural user interface. Not only does this allow us to showcase customer successes, it is also a powerful demonstration of how Microsoft technology could be used in real-world scenarios at a customer site.
A customer’s bronze plaque on our MTC Hall of Fame
How it works When customers visit the São Paulo MTC, they see our video wall that displays a set of animated bronze plaques. Each plaque shows a company’s name and then spins to reveal a brief description of the case study. The plaques rotate from one customer to another after each case study has been shown for a few seconds.
The MTC Hall of Fame displayed on the video wall of the MTC reception area
Any success story can be part of the MTC Hall Of Fame. The solution displays Microsoft case studies on not only our video wall but also through apps on Windows 8, Windows Phone, and Kinect for Windows. The Windows 8 and Windows Phone apps enable customers to browse the case studies, see which partner helped implement the solution, and even search cases by using key words.
All apps are connected to services running on Windows Azure, the Microsoft public cloud. Those services maintain the list of case studies, including text, pictures, videos, and any additional details, such as the public-facing website for that case study. They also manage how we notify users on their PCs and Windows Phones when new case studies are published.
The CeremonyThe MTC Hall of Fame app for Kinect offers a unique experience by delivering what we call the “Ceremony.” In the Ceremony, the customer, through natural gestures using Kinect, receives the plaque offered by an avatar that represents our Brazilian General Manger, or any other Microsoft executive. When the customer receives the plaque, the Ceremony application notifies our cloud service that the case study is now public and publishes it to the MTC Hall of Fame apps for Windows 8 and Windows Phone. Users will then be alerted to the new case by a notification on a Live Tile and by a toast notification on their PCs.
Customer receiving his plaque in the MTC Hall of Fame
This experience allows us to immerse the customer in our vision of services and apps for all screens using a PC, a phone, and a TV.
Our strategy as a differentiatorMicrosoft enables customers to have an end-to-end platform of services and apps, delivering a high-value experience for a low-cost investment.
What this means is that companies can build solutions that will offer a similar experience to their own organizations, placing them ahead of the competition in terms of innovation, productivity, and customer satisfaction, without the need to make massive financial investments.
Can I install the apps? This solution is all about storytelling. Because we started this program in São Paulo, all of our stories were written in Brazilian Portuguese and, therefore, it would not make sense for non-Portuguese speakers to download the apps. Therefore, we made the decision to publish them on the Brazilian store for Windows 8 and Windows Phone. If your PC or phone are on the Brazilian market, you can find the Windows 8 app here and the Windows Phone app here. If not, we are currently considering shipping an English version of the apps to the whole world in version two of the MTC Hall of Fame—so stay tuned!
Pericles Rocha is a Technology Architect with the São Paulo Microsoft Technology Center. He helps enterprise customers envision and design complex application platform solutions. In his free time, he enjoys practicing martial arts (Karate), playing Xbox, and collecting World War II-themed movies.