Media Encoding with Microsoft Azure Media Services and K2. Media file encoding (and transcoding) is one of the predominant use cases in the Media and Entertainment (M&E) industry and one which many M&E companies struggle with. M&E organizations invest in a multitude of expensive digital and media asset management systems to handle media files and their manipulation. Having numerous media asset/digital systems often leads to disjointed and fragile business processes around media file encoding, transcoding, and delivery.
Moreover, since the management of media files is fragmented across different non-integrated systems determining actual progress within the media file process remains a huge challenge. For example, knowing what stage the processing failed in real-time versus hours/days or even weeks later.
The Microsoft Technology Center in Irvine and K2 Southwest team have joined together to show how K2 solutions along with Microsoft cloud offerings can be used together to overcome many of today’s M&E challenges. This is accomplished through the implementation of a seamless hybrid environment for collaborating with customers while also providing transparency and visibility into the media delivery process to discover status and uncover issues. Learn more in a post co-authored by MTC Architect Ali Mazaheri here.