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This is really cool, especially if you’re a 3D or virtual world fan, or a SharePoint geek – I love seeing the product used in new and interesting ways, and although I think the SharePoint user interface is pretty slick, I get charged up seeing it being used without any of the default UI being shown – this is using the platform capabilities of SharePoint.

 

 

 

From MarketWatch:

“Microsoft Recognizes Merck's Industry-First Scientific Poster Session Held in ProtonMedia's ProtoSphere 3-D Virtual Environment …“

“Microsoft Corp. has named Merck and Company, Inc. and ProtonMedia winners of the company's Life Sciences Innovation Awards 2010. The awards, announced at the Drug Information Association's (DIA) 46th annual meeting in Washington, D.C., were given in recognition of innovative solutions in the pharmaceutical and life sciences industry. The awards honor companies that have demonstrated the successful application of available software and devices to revolutionize medicine, bring therapeutic breakthroughs to market faster, fight serious ailments, improve health, and enhance people's quality of life. Microsoft recognized Merck's innovative use of ProtonMedia's ProtoSphere 3-D virtual environment to hold the pharmaceutical industry's first virtual scientific poster session.

"Between pressure to bring new drugs and therapies to market faster and the persistent and pressing need to cut costs, life sciences companies today are facing tremendous challenges," said Michael Naimoli, U.S. Life Sciences Industry Solutions Director, Microsoft Corp. "This year's awards recognize companies that have developed innovative technology solutions based on the Microsoft software platform to achieve significant benefits, whether speeding discovery, time to market, or enhancing collaboration." ” – Read More

What is ProtoSphere?

“ProtoSphere is the first and only virtual collaboration environment to integrate with Microsoft SharePoint services and content. By adding ProtonMedia's SharePoint Media Carousel to their ProtoSphere environment, companies extend their SharePoint investment and processes while they improve product lifecycle management (PLM) and speed collaborative decision-making in ProtoSphere. ProtonMedia is a Microsoft Life Sciences partner.”