I enjoy listening to Sir Richard and find him to be refreshing and insightful.

Which is why I was interested to read his thought today Branson's quote today at the World Economic Forum in Davos on the potential global impact of the Avian influenza A (H5N1), should it become a pandemic flu.

"Statistically, there is about a 6 percent chance that in any one year of the next 10 years this becomes a person-to-person problem, and we just have to hope it is not this year," Branson said.

Tags: richard branson pandemic