Today's press conference at EMI Music's HQ in London with Apple CEO Steve Jobs launched DRM-free premium downloads on the iTunes Store, which will be the first online music store to sell EMI's new downloads. MacRumors.com reports that when asked when were the Beatles coming to iTunes, the answer was "Don't know yet."

CNN.com reports that The Beatles are "still not for sale."

"But a long-awaited announcement that The Beatles would be part of Monday's deal was not to be. EMI and Apple said they were still hoping to make the Fab Four's music available soon."

EMI said that consumers purchased more higher-bitrate (translating into higher quality), DRM-free music than lower-quality DRM'ed music by a 10 to 1 margin.