Just read about this new “Fact or Fiction?” ad campaign for PHP developers that Wintellect completed for Microsoft.

These pages are navigated to via banner ads from a media buy that will target PHP developers (see attached image examples).  The idea is to draw PHP developers into the ASP.NET and VSTS platforms.

A big media buy went along with this to post these banners around the web…

So we should be seeing these ads around the internet soon.

I love these ads. You get the Fiction, then the Fact, then a link to get the software.

Here’s the first 3 of this series:

FICTION - “Microsoft doesn’t provide any tools that a PHP Developer can use.”

http://www.factorfictionphp.com/tools-for-php-developers.php

FICTION - “PHP doesn’t run well on Windows.”

http://www.factorfictionphp.com/install-php-web-apps.php

FICTION – “Downloading Silverlight will break my machine.”

http://www.factorfictionphp.com/php-create-web-desktop-mobile-apps.php

Thanks for checking out this post!

Cheers,

Murray Gordon ISV Architect Evangelist Microsoft Corporation  My Blog @ MSDN  My Blog @ GeeksWithBlogs US ISV Team Blog