The Internet is not a medium people believe they ought to read. They "browse" the Internet with the same level of commitment one would peruse the stack of outdated magazine's at the doctor's office. Yet countless people are sharing their thoughts and expert opinions through blogs, podcasts and social networks. It's an incredible phenomena. Who's consuming all this generated content? And what value does it actually bring?

Turns out it doesn't actually matter. And so my professional blog is born.