Some time ago at the Convergence conference in Copenhagen, Ben Riga on the team showed a demo of our Dynamics CRM product during the keynote. While I do not typically show off demos on here, I thought that this one was really interesting for a few reasons :-

1) The Application he showed did not look anything like an CRM application – It is a travel company with a personalized web site

2) The instance of CRM was hosted by one of the many Dynamics CRM Hosting partners, so this is a typical instance of a small company being able to get going quickly and have access to a rich CRM platform

3) All the custom extensibility was running in Windows Azure. This means that the travel company did not have any need to have a data center and own and maintain machines. Effectively everything was running through the cloud.

Check out the demo :-