@nishshah posted a tweet related to Disruptive Simplicity citing Netbooks and the Flip Mino. Let me add more examples on how a new customer category can be created by “returning to basics”:

  • Netbook vs UMPC.
  • Flip mino vs Camcorders
  • Widgets vs Full software applications
  • RIA vs Rich Client
  • Twitter vs IM
  • Cloud vs In-house datacenters
  • PHP vs C++
  • Mp3 vs DRM
  • Recessionary living vs Robb Report
  • Software modeling vs Software construction

I’m sure you can comment and provide more examples on other industries.