As we evolve to a hybrid of internal and external IT Services, companies on developed markets have invested significantly on infrastructure, so they are not rushing to outsource operations.
Emerging markets have lower data center investments…Are they more fit to consume cloud services? Can we use the same tactics to reach them?
Over the last 18 months I’ve been working on enabling the "cloud software services” transformation for Microsoft Latin America. The journey has been harder than expected:
For Microsoft, 2007-2009 was a period to establish hundreds of partnerships that will make it possible to offer the choices to customers: internal, partner or vendor hosted mixed services. The vertical and horizontal application still need the “multi-headed” treatment so that they can be consumed by a smart client, browser or a mobile device.
The vision of getting access to your information from any device and on any place – including emerging markets – is becoming real, but will take at least 5-10 more years before it becomes truly global.