MediaCorp TV will be activating their Silverlight-powered Star Awards 2007 "LIVE" Update site later today (Sunday, 16 Dec) at 7pm.

The Star Awards is, of course, MediaCorp TV's annual gala event celebrating and recognizing Singapore's own TV celebrities. 

This year, for the first time in the show's history, the live TV broadcast will be complemented by an online experience. The Star Awards "LIVE" Update site will provide supplementary event experience with simultaneous updates of on-scene and backstage media content (blogs, photos and videos.)    

Microsoft Silverlight is used to deliver an interactive photo and video viewing experience over the web, integrating with MediaCorp's content management back-end.

The MediaCorp IT team did a great job -- learning about Silverlight and delivering a great looking site in about two months.  Thanks also to my erstwhile colleague John Eldridge who worked closely with the MediaCorp team .

Some behind the scene facts:

1. The site runs on Microsoft Windows Server and IIS
2. Microsoft Silverlight provides rich media interaction experience with photos and video content pulled from their content management system
3. Blogging capability provided by the Telligent Community Server (the same partner blogging product / engine used in Microsoft for MSDN blogs)
4. Video is streamed with Windows Media Services (WMS) on Windows Server 2003